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What is resimercial design?

And why is it so popular?

Resimercial design brings residential elements into commercial spaces to create a homely, warmer environment. More and more, we’re seeing resimercial design infiltrate workspaces, hotels and commercial amenities all over the world. So, what exactly does it mean, and why is it having a moment?
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What is resimercial design?

First used in architectural engineering, the term resimercial has come to signify a type of commercial design that incorporates residential features to make work feel like a home away from home.

With the word tracing its roots back to the 2017 NeoCon conference, resimercial has become a mainstay in modern office design as businesses strive to improve workplace wellness and tap into the fiscal benefits of a happy workforce.

What are the resimercial design benefits?

Resimercial design has a wealth of benefits to employers and workers alike.

Making work feel more comfortable and relaxing boosts retention and attracts a higher calibre of millennial candidates.

Naturally, with higher morale comes increased productivity. For employees, resimercial design prioritises workplace wellbeing, which can only be a good thing. Gone are the days of gloomy cubicles and sterile surroundings – the resimercial workspace feels warm, welcoming and comfortable, making employees feel good about coming into the office and proud to belong to their professional community.

At Jolie Studio, we believe workplaces need to feel like a private members club, evoking a sense of community, warmth, collaboration and pride.

“The Google effect” has become shorthand for a new kind of workspace in recent times. It’s no coincidence that giants of the corporate world all pioneer the resimercial trend. After all, making your workforce feel nurtured and content is undeniably good for business.

Why is resimercial design so popular?

During the pandemic, we’ve seen millions of people adapt to home working, and it’s changing the professional landscape for good.

We have found ourselves in comforting, warmer home environments and the return to the office feels jarring - so how can we bring some of this feeling into our working environments?

Modern technology means we can work anywhere, so workspaces need to offer workers more to attract them out of the comfort of their homes and into a professional, comfortable, well-considered and aspirational space.

And while remote working has its place, the evolved workspace incorporates resimercial design elements to move with the times and continue to exist as a concept. Essentially, businesses are asking themselves: what do workspaces need to feel like to get workers off the sofa and into the office?

matillion offices

What are examples of resimercial design features?


So, how can you go about turning your workplace into a resimercial hub? Here are a few ideas on incorporating residential elements into a commercial environment that will inspire motivation, retention and productivity,

Ambient lighting

Forget stark strip lighting: the resimercial approach favours soft, ambient lighting that creates a mood of calm motivation. Light has an enormous effect on our physical and mental wellbeing, and can also transform the way a space feels. We don’t all have the luxury of natural light in our workspaces - but we can be smart about the temperature and lumen we use in lighting, and create pockets of calm relaxation and areas to inspire energy and productivity.

Comfortable furniture

Breakout spaces are for more than just relaxation. Away from the rigidity of a traditional desk setting, ideas and collaborations can flow freely, taking your team on a creative journey that ultimately bolsters your bottom line. We use soft materials and colours to create warmth and cosiness within a space, which in turn feels welcoming, and creates a “long stay” environment inviting conversation and idea generation.

Plants

Adding plants into your workspace breeds a multitude of advantages for your team.. Cleansing the air, promoting feelings of positivity, reducing stress and anxiety and boosting memory and creativity, the smart workspace uses plants to make workers feel and perform at 100%. Plants connect your team to the outside world. It’s another way to create that homely feeling of permanence and belonging in a working environment.

Rugs

Area rugs reduce noise levels, trap allergens and create a warm, comforting atmosphere within a commercial environment. On a simplistic level, rugs feel homely and cosy. So, adding them into your office space is an instant way to make your team feel more comfortable and calm at work.

How can you incorporate resimercial design in your workspace?

Of course, every workspace is different, so what works for one can be a non-starter for another. To understand how the resimercial design concept could work for your business, you may want to consult a professional to help you achieve your goals.


When we deliver interior design for workspaces, we get under the company’s skin and build an understanding of what makes the team  tick. We speak to everyone who will use the space, and explore the real reason behind the change: what do you really want to get out of this investment, and how do you want the team and your clients to feel within the space?


By working with a sensory, experience-led al interior  designer, you save time and optimise your budget by accomplishing a space that is finely tuned set up to amplify your success. To speak to us about your workspace design project, from concepts to complete project management, drop us a line on hello@joliestudio.co.uk or call the team on 0161 533 0366.

written by
Franky Rousell

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