Here, we take the user on a multi-sensory experience, telling the story of the history of tea and how as northerners this cherished beverage brings together family, co-workers, friends and even lovers, at a time of need.
Researching the cultural origins of tea, and even its uses globally not just as a source of refreshment, but for its spiritual and healing benefits, we aim to allow the user to relax, focus and evoke a sense of subliminal nostalgia, whilst gently infusing a sense of cultural intelligence. Tea as a taste experience, in its many forms, brings comfort and has links to our ancestry, standing alone as a timeless topic of conversation and human connection. As a touch experience, it has been proven by neuroscientists that the warmth of tea encourages open, meaningful conversations.
We aim to explore tea as a spectrum of colour, taste, sound and smell, from the dark depths of black assam, the mid tones of Japenese green, right through to the comforting milky tones of English breakfast complementing the refreshing effects of Chinese white.